Friday 20th July 2007
Distribution Technology Limited (DT), the UK’s leading provider of financial advice software, has reached an agreement with Co-operative Financial Services (CFS) to supply the insurance and banking group with its market-leading Dynamic Point of Sale application.
Dynamic Point of Sale (DPOS) is unique in the marketplace as the only application to support a straight-through sales process with proven financial planning technology, and will be used by over 1500 CFS advisers and 340 administrative staff – one of the largest life assurance sales forces in the country.
The solution will enable advisers to build longer term relationships with customers, supporting the complete advice lifecycle from customer acquisition and sale to ongoing customer management. High quality and professional financial plans can be produced quickly and easily, helping advisers identify and explain client needs more clearly and complete sales more productively. DPOS will be integrated into CFS’s core customer and product systems to provide a straight through process that will minimise re-keying and disjoints, maximising efficiency.
CFS conducted a lengthy and thorough evaluation of the financial software market before selecting a solution, and was most impressed by the breadth and configurability of DT’s technology and the commitment shown by the DT team. DPOS was chosen because of the application’s fit with CFS’s vision for maintaining and enhancing the quality of advice provided by its sales force.
Charles McKeown, insurance sales director of Co-operative Financial Services, said:
CFS’s mission is to become the UK’s most admired financial services company, offering a holistic, personalised financial planning service to our customers and it was essential that we provide our sales force with a flexible and sophisticated software platform to support this. I believe that DT’s proposition matches the ambition of our vision, while offering practical benefits to both adviser and customer.
I have also been very impressed by the positive and flexible way DT has responded to our needs. DT’s grasp of our vision and the challenges we face will be invaluable as we take this significant step forward together.
Ben Goss, CEO of Distribution Technology, added:
We are delighted to be supporting CFS in this critical area of its business. CFS’s sales force plays a very important role in the financial lives of its customers and we look forward to helping strengthen those relationships with our technology. The selection of Dynamic Point of Sale to underpin one of the largest life insurance sales forces in the country is testament to our platform’s enterprise credentials and scalability.
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